Tag Archives: Illum

SEPHORA FINALLY OPENED!!!!

For those who have been following me for while know how excited I have been for the opening for Sephora. And today it was finally there, after a short morning at the office and a dreadful afternoon studying danish I could finally bike over to Illum and I definitely wasn’t disappointed!

Illum’s Sephora is big, bright and amazing! They had all the brands I expected (except for Urban Decay, but to compensate they seemed to bought in all the NAKED 2 pallets they could find..), but also a lot of Scandinavian’s natural make up brands! And best of all: everything was still tidy and untouched! It was a frenzy for the freebies they were giving out, but I was more busy with testing everything that was there to test. Since today is the first and last day that was possible..

Here some pictures of my new favorite place in Copenhagen…

With love,
-Janet

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Sephora @ Illum, Copenhagen Opening Date Announced!!!

As you might know, I am quite excited about Sephora opening in Copenhagen (I wrote about it here and here). But Illum just wrote me with the following information:

Hey Janet. We are happy to announce that Sephora are going to open 9th of May at 10 o’clock. Stay tuned for more information. Have a nice day. Best regards ILLUM

BEST. NEWS. EVER!!!

With love,
-Janet

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Sephora Illum Opening Date

Oke, yes in all my excitement I couldn’t accept not knowing when Sephora will open (and missing out on the first day, when all the samples are still untouched and I actually could test them on my face – if I wanted to go down that road). So I wrote Illum to ask when they would open..

Dear Janet.
Sephora is going to open in May. As soon as we know the date we will announce it on facebook. Have a nice weekend.

Best regards
ILLUM

CANT WAAAAAAAIT!!!!

With love,
-J

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Sephora in Copenhagen – Illum

(source: amagerskiltecenter)

I have this fascination for everything beauty and make-up especially. But the weird thing is to, to be fair, I pretty much wear my go-to makeup (mineral powder, blush, brow powder, and shitloads of mascara) 365 days a year.. But I still LOVE LOVE LOVE to buy make-up and I absolutely feel intensely glade when I just look at my makeup stash.

Here in Copenhagen they definitely like their organic make-up and while I don’t perse want parabenen and mineral oils in my make-up I also don’t really actively pursuit into finding that “green” holy grail. But next to that, event hough that Danish girls are not known for wearing a lot of make up, they have a LOT more brands than we have in normal stores in the Netherlands.

When moving to Denmark one thing that I really missed and looked forward to when travelling back to Holland, is Sephora. Even though in my opinion the knowledge most of the employees in the Dutch stores could be better (asin: after asking what a certain moisturizer would do, the salesperson would read out loud what the package stated.. Ya really think I didnt just do that myself?!) I just LOVE to swatch everything they have (on my hand that is, not on my face, you know there is poopies on that right?) and dream about buying them all… To put them all neatly into my stash.. To look at it..

So you can just imagine how I felt two days ago, after strolling through the city with the boyfriend when we passed Illum (the biggest departure store in Copenhagen I reckon) and I saw a rather familiar black and white striped pattern on their walls. Could it be? YES, it could fucking be! Sephora is coming to Denmark!!!! I literally released a little scream and grabbed onto the boyfriend to stay vertical! I unfortunately can’t find an actual openingsdate (but already start stalking the Illum facebook), but since they are quite far with the remodeling of the ground floor I expect I can go swatch myself some make up poopies, CANT WAIT!!

Sephora at Illum: Østergade 52, 1001 København K

With love,
-J

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