Tag Archives: J-dag


I’m a sucker for holiday traditions, so even though it is a mindfuck to see that there’s already a lot of Christmas decoration in Copenhagen (oh-no-you-didnt just do that before Sinterklaas) I welcome every other tradition that comes with it!

So when I heard about “J-dag” I was half intrigued and half mortified. On J-dag the Danes celebrate the launch of the Christmas beer . So 1. there is something like Christmas beer, more than a “WTF!” I can’t even say.. 2. there is a special day to honour it.. (oh, those Danes..) 3. to make it even funnier, there is also a P-dag – where the easter (påske) beer is being released and honoured.

Ofcourse it’s nothing more than a marketing tool for the mighty Carlsberg to sell more of their Christmas beer (which is a darker ale that is supposed to be a better combo with all Christmas food), but it’s still a pretty fun occasion! Trucks filled with Santa’s helpers and beer drive through the city and at exactly 20:59 they will enter all the bars while Jingle Bells is being played to give away some free beer and Christmas goodies. CUTE!

With love,

Follow me on Bloglovin’ and on Facebook